A note from Daniel

If you're targeting enterprise customers, it may not make sense to pay your subjects. In some situations, it might even violate professional protocols. Instead, try to set up 30- or 60-minute "informational interviews" with potential superfans and to get their feedback on your value prop. Think about something you could offer them other than payment in return for their time.

Daniel Game Thinking, page 152 · May 27, 2023 Save to shelf
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