Author

Yves Pigneur

Books 1

Readers tracking 3

Notes taken 18

1 book on Booksense

Your value proposition should create a clear picture in customers' minds about what you offer and why it matters to them.

Great value propositions are built on the jobs your customers are trying to get done, the pains they feel, and the gains they seek.

A value proposition is the unique combination of products and services a company offers to meet the needs of its customers.

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