Many people are afraid to play their best move. They are afraid that it will provoke the other person to do something terrible.
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What readers marked in Barry J. Nalebuff's books
The fundamental concept of game theory is that people are strategic in their decisions. We anticipate and react to what others do.
In all business situations, you are a player in a game. Your ability to do well depends not just on your own actions, but on how others respond to them.
To make good decisions, you have to consider not only how others will respond to your choices, but also how they expect you to respond to theirs.
Game theory, focuses on how a player should strategically behave to maximize his payoff, given the potential responses of other players.
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